Strategic Design for Organizational Influence: A Multi-Initiative Model

Building on the success of The Black Policy Institute’s Kenya/Nigeria AI and misinformation research, I was tasked with designing the next phase of strategic growth — initiatives that could reinforce TBPI’s leadership in AI policy while authentically serving Black communities in the UK.

The Challenge

🎯 Strategic Portfolio Approach

Initiative 1: UK AI Policy Impact Tracker

  • Objective: Establish TBPI as authoritative voice in UK AI policy analysis

  • Method: Systematic monitoring of government AI policy developments with racial equity analysis

  • Value Creation: Unique dataset no other organization possessed, positioned for media citations and government consultations

I developed a two-pronged strategy that created multiple value streams while addressing different stakeholder needs. Rather than proposing a single initiative, I designed complementary approaches that would reinforce TBPI's authority across policy and community engagement spheres.


Initiative 2: Community AI Impact Survey Platform

  • Objective: Bridge policy analysis with grassroots community experience

  • Method: Digital platform collecting lived experiences across TBPI's four pillars (Economic, Education, Environment, Justice)

  • Value Creation: Community voice integration into policy discussions, enhanced organizational credibility

Executive Communication

I structured the proposal to demonstrate clear strategic thinking for CEO review, emphasizing how the initiatives built on proven organizational capabilities while expanding impact. The proposal included specific success metrics and implementation timelines to facilitate decision-making.

Resource Optimization

Rather than requesting significant new investments, I designed initiatives that leveraged existing organizational strengths:

  • Research Expertise: Building on demonstrated capability in AI policy analysis

  • Community Networks: Utilizing established relationships for survey outreach

  • Media Relationships: Leveraging existing press contacts for policy tracker coverage

Competitive Positioning

The strategy positioned TBPI to fill identified gaps in the UK policy landscape:

  • Policy Analysis: No existing tracker focused specifically on racial equity implications of AI policy

  • Community Voice: Current research lacked grassroots perspective on AI's impact on Black communities

  • Data Integration: Combined approach created unique value proposition for policymakers

📈 Stakeholder Alignment Strategy

Key Strategic Decisions

🤝 Community-Centered Approach

I prioritized authentic community engagement over top-down policy analysis, ensuring initiatives would strengthen rather than extract from community relationships.

Complementary Initiative Design

Rather than competing for resources, the two initiatives reinforced each other:

  • Policy tracker identified issues requiring community input

  • Community survey provided evidence base for policy recommendations

  • Combined outputs created comprehensive organizational expertise

Scalable Growth Model I designed implementation phases that allowed for testing and refinement before major resource commitments, reducing organizational risk while maintaining strategic ambition.

Strategic Impact Potential

Organizational Authority Building

The initiatives created multiple pathways for TBPI to influence AI policy discussions:

  • Policy Tracker: Regular analysis positions organization as go-to source for media and policymakers

  • Community Survey: Unique dataset provides exclusive insights for research and advocacy

  • Combined Output: Comprehensive perspective unavailable from other organizations

Sustainable Competitive Advantage By building ongoing data collection and analysis capabilities rather than one-time projects, the strategy created lasting organizational assets that would continue generating value and positioning benefits.

This proposal shows how effective strategic communications requires thinking beyond individual campaigns to comprehensive approaches that create lasting organizational value. Success comes from designing initiatives that serve multiple stakeholders while building sustainable competitive advantages.

Strategic Framework Elements

  • Multi-initiative portfolio approach for maximum impact

  • Resource-conscious implementation with scalable growth

  • Cross-functional value creation across organizational priorities

  • Community-centered design ensuring authentic stakeholder engagement

  • Executive communication focused on strategic positioning and competitive advantage

Key Learnings

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  • Speaking Engagements Portfolio

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