Building Authority, Audience, and Revenue Systems

I design content ecosystems that translate complex industries into credible narratives while building scalable audience and revenue infrastructure.

My work spans branded editorial, lifecycle marketing automation, and owned media strategy across AI, technology, and nonprofit sectors.

Branded Editorial (Stacker Studio)

Commissioned editorial content for business clients across AI and emerging technology sectors.

Selected stories:

As Growth & Marketing Lead, I built a three-pillar strategy integrating acquisition, conversion, and retention systems.

Paid acquisition → Community engagement → Newsletter → Donor conversion → Retention automation

Defined cost-per-acquisition targets and modeled 18-month revenue payback scenarios.

Designed infrastructure to more than double recurring revenue within a defined growth horizon.

Built and operated a year-long owned media product designed to test audience retention, serialized architecture, and AI-assisted editorial workflows.

Strategic focus:

Performance outcomes:

Showed how structured editorial systems and format innovation increase reader retention and repeat interaction.